Truthfully, besides an audience, a speaker only needs a well-prepared speech. But, besides that, there are some important factors that make for a great speaker.
To build an audience, you'll need to build a newsletter list. This list can be your main support base that is interested in the topic(s) that you speak about, and they will want to be the first to be informed of your speaking engagements and some information about you and what advice you have to offer. To get their information (at least their name and email address), you'll need something to attract their attention. You can give away a booklet with information about your topic(s) that you speak about. This booklet (called a lead magnet) is included in several of our packages.
Another way to build your audience is doing webinars. These can be sporadic or regular webinars. A webinar is a web-based seminar that you give online (usually for free). It's a good way to build your audience, so that when you come to their city to speak, they'll be familiar with you and what you do. Most webinar software allow you to share your screen if you want to do something like a PowerPoint slideshow in the background. Usually, you have to pay monthly to get access to webinar software. It is included in several of our packages.
Once you have an audience, it's important to constantly get your reputation monitored. This means that if your name appears somewhere on the Internet, whether in a good way or a bad way, you'll find out about it. It's important especially if someone writes a bad review about you or your speaking engagements.
There are more benefits to joining "Inspire Your Audience" and our list of clients. If you wish, you can check out some advice that we've compiled from interviews and communication with Christian speakers. You can get that PDF here.